Category: Lessons
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A litmus test for strategy
Recently, I was questioning why I felt uneasy about some strategy talks I’ve been having with my peers. While something felt off, I was unable to articulate the why. Things didn’t come together till my friend, Scott Horn, threw in this great heuristic. It is a wonderful litmus test if you are thinking strategically about…
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Can diversity help your company?
ReplyAll is an awesome podcast from Gimlet. For those who listened to “Startup”, this is Gimlet’s second podcast. Couple of weeks back, they put out a show about diversity. There were some interesting insights shared during the show. (start at 11:50 for the diversity story) ReplyAll – #52 Raising the bar (more notes on the website)…
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Mobile First Design
If you are designing for many screen sizes, where should you begin? Traditionally, most designers will start the design process at desktop size. This is where most content is going to fit in well. Then you figure out how to squeeze it down to a tablet, then a phone. I believe this is the wrong…
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Why techies make crap early adopters
Recently, I’ve been working on apps and business ideas like AlwaysHungry, 60Hz and Secret Hotels (for lastminute.com.au). Finding early adopters to test these products are not easy. Things are even more complicated because my friends and colleagues tend to be very tech savvy. It seems like people associate early adopters with being able to use…
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How to create a great pitch video for your idea
Creating a professional video is expensive and extremely time consuming. When done right, a video can be very effective in getting users and spreading your idea to a large audience. For a small startup, videos might end up taking their entire marketing budget! I’ve been exploring ways to pitch an idea effectively while keeping time and…
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How to make an Android App (video tutorial)
I did a brownbag session at Wotif office about how to make an Android app. It covers a lot of the basics of making an app with Android Studio. This is an introduction session for Android. It covers the following: Resources: Email me or leave a comment if you’d like to see more videos like…
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2 things your app can focus on to be successful
Apps that do really well on the App Store focus on PASSIONS & PRODUCTIVITY. The higher you rank in the scale on these two categories, the better chances you have of making a kick-arse app concept that resonate with its users. People are passionate about all kinds of crazy things. What’s important is that passions…
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Why make an iOS app first?
This is a regular discussion that happens under every article on The Verge about some new iOS app. So far they are all flames thrown at each camp. This poster had a really good answer with good supporting facts. I thought it was worth sharing: mfocazio It’s not “gibberish” – it’s fact: 1. Android users…
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Important Considerations Before Naming Your App
If you’re a small time developer, you generally tend to skip steps when it comes to following a proper process on naming your apps / products. Here’s a list of things you shouldn’t be skipping… Say you decide to make an app to educate people about how bad donuts are. Let’s call this app “Evil…