Tag: startup
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Getting a taste for making
Few years back, my brother and I decided to work on an iPhone app together. It was a little note taking app that I dreamt up to help me record lectures while taking notes. We gave it a terrible name… “notes + u”. App didn’t make it. It wasn’t a million dollar idea. We didn’t…
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A litmus test for strategy
Recently, I was questioning why I felt uneasy about some strategy talks I’ve been having with my peers. While something felt off, I was unable to articulate the why. Things didn’t come together till my friend, Scott Horn, threw in this great heuristic. It is a wonderful litmus test if you are thinking strategically about…
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Why techies make crap early adopters
Recently, I’ve been working on apps and business ideas like AlwaysHungry, 60Hz and Secret Hotels (for lastminute.com.au). Finding early adopters to test these products are not easy. Things are even more complicated because my friends and colleagues tend to be very tech savvy. It seems like people associate early adopters with being able to use…
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How to create a great pitch video for your idea
Creating a professional video is expensive and extremely time consuming. When done right, a video can be very effective in getting users and spreading your idea to a large audience. For a small startup, videos might end up taking their entire marketing budget! I’ve been exploring ways to pitch an idea effectively while keeping time and…
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Getting The Story Right
Products are only as good as the story they tell. Whether it is an app or an electric toothbrush, the creators have to think about how it is going to be a captivating story. If the product cannot form a relationship with another person at an emotional level, then they have no reason to buy…