Category: Strategy
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2 things your app can focus on to be successful
Apps that do really well on the App Store focus on PASSIONS & PRODUCTIVITY. The higher you rank in the scale on these two categories, the better chances you have of making a kick-arse app concept that resonate with its users. People are passionate about all kinds of crazy things. What’s important is that passions…
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Why make an iOS app first?
This is a regular discussion that happens under every article on The Verge about some new iOS app. So far they are all flames thrown at each camp. This poster had a really good answer with good supporting facts. I thought it was worth sharing: mfocazio It’s not “gibberish” – it’s fact: 1. Android users…
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Getting The Story Right
Products are only as good as the story they tell. Whether it is an app or an electric toothbrush, the creators have to think about how it is going to be a captivating story. If the product cannot form a relationship with another person at an emotional level, then they have no reason to buy…
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Wisdom on Pricing Software
Recently I came across this excellent blog post, “Million Dollar Art“, by Nate Otto on the Signal vs Noise blog. I started thinking, how relevant is it for software? Can you simply put a million, or even 30 grand price tag on software? We first discussed it at work and there was the rational opinion…