Category: Marketing
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How to create a great pitch video for your idea
Creating a professional video is expensive and extremely time consuming. When done right, a video can be very effective in getting users and spreading your idea to a large audience. For a small startup, videos might end up taking their entire marketing budget! I’ve been exploring ways to pitch an idea effectively while keeping time and…
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Getting The Story Right
Products are only as good as the story they tell. Whether it is an app or an electric toothbrush, the creators have to think about how it is going to be a captivating story. If the product cannot form a relationship with another person at an emotional level, then they have no reason to buy…
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Making 60Hz App Demo Video
Product demo video can go a long way in promoting your product. However, getting a video done is quite difficult. Usually an app developer isn’t equipped with video skills. External sources can quote for a video anywhere from $5k to $20k, which is quite steep! With the launch of 60Hz 2.0, we wanted a video…