I have been writing my Squarespace blog for about two years now. Yet, I can never achieve a consistent writing routine. Months go by without any posts. Over the Christmas break, I thought about why this was the case.

While the blog represents my thoughts, they do not belong to a topic or theme. I don’t have a strong goal set to break droughts, or to police pieces that are quickly becoming novels. I have many abandoned posts in my iA Writer folder that have simply grown too large.

I’m getting organised this year. I “started with why”, like Simon Sinek prescribes.

So why does this exist?

I believe there is a practical and meaningful way to live a good, healthy, balanced life in this technology dominated world.

Given that I am working in the industry, I have a unique insight to this crazy tech world. I want to explore and tell people about products and ideas that help me achieve a balanced life. I want to talk about how technology influences what I do.

Therefore, I am renaming my blog. It is no longer “Android with an Apple shaped heart”. It is a little more agile, little more relevant and a whole lot simpler. It is going to set the theme for the posts from now on:

Incrementally Better

Yes, it is a reset. If Star Wars, along with so many other Hollywood franchises, can do reboots, so can my blog. It’s gonna be awesome!